CHANGE REGION
Sign Up
Sign In
About Us
The LEGO Group
Lifelong Play
Facts & Figures
Corporate Responsibility
Press Room
PR Archive
Product News
Image Library
Media Contacts
Visits
Programs
Jobs
Dansk version
August 6 2009
LEGO® brick centre of graphic art exhibition at Wood Wood
Playful exhibition brings together the best graphic artists and LEGO model builders in Europe
(Billund, August 2009) The LEGO® brick has served as a tool for creativity and play for many generations. With the Brickism exhibition, the trendsetting Danish design team Wood Wood and the LEGO Group are now introducing the brick and creative play into the more informal and playful part of the art world.
Wood Wood and the LEGO Group have invited four of Europe’s most inspiring graphic artists to create a work of art, and then put them in touch with four adult LEGO fans who have converted their artwork into LEGO models; all done to stimulate the playful creativity of the artists, the model makers and, ultimately, the general public.
From August, the original works of art and the LEGO models will be on display in four different fashion shops around Europe: Wood Wood, København (August); Colette, Paris (September); Goodhood, London (October) and 290 SQM, Amsterdam (November).
On 8 August, the exhibition will open in Wood Wood’s own store in Krystalgade in Copenhagen as part of the Copenhagen fashion week. At the opening, the press will be able to meet the leading Danish artist HuskMitNavn, who is one of the artists in the exhibition. The Danish LEGO fan, Lasse Deleuran, will also participate in the opening reception along with Brian Jensen of Wood Wood, who initiated the exhibition.
“To me personally, the exhibition is about having a playful approach to life, and about passing this on from generation to generation. Now that I have become a father, LEGO bricks have once again become part of my everyday life, and so the Brickism exhibition is a perfect link between my professional life and my private life,” says Brian Jensen. “LEGO bricks are not only simple and easy to put together; they also bring out the creative side in us all which is precisely what this exhibition is about.”
The artists in the exhibition are So Me from France, DELTA from Holland, Will Sweeney from England and HuskMitNavn from Denmark, who says about the working process: “Since I am primarily an illustrator, it is relatively new for me to work professionally with three-dimensional objects. Therefore the project has been challenging although it is also strangely familiar since the model was to be made of LEGO bricks. Like most children, I was introduced to bricks very early on, and the bricks definitely inspired me to think creatively at an early age," says the anonymous Danish artist HuskMitNavn.
See attached biographies for more information on the artists.
After the exhibition period, the LEGO models will be auctioned off and all proceeds donated to charity.
About Wood Wood
The design collective Wood Wood was formed in 2002 by three friends from the Danish Design School, who started making limited edition T-shirts and opened their own store with clothes, sneakers, toys and art books in Copenhagen. Since then, Wood Wood’s distinctive graphic profile has made them one of Europe’s most trendsetting street couture brands, and their ninth collection is now in the pipeline. In addition, Wood Wood is frequently involved in projects with friends and likeminded peers. Previous collaborators include Nike, Adidas, Comme des Garcons, Arkitip, Converse, Fred Perry and Medicom Toys. www.woodwood.dk
For further information, please contact:
Flemming Gammelgaard, LEGO System A/S
+45 7950 4938 / +45 3010 2631 / flemming.gammelgaard@LEGO.com
Selma Karaca, Relations People
+45 7221 5252 / +45 2265 5252 / seka@relationspeople.dk
BRICKISM Invite
Download high-resolution image
BRICKISM Artists Biographies
Back to list
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 7,000 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.
LEGO and the LEGO logo are trademarks of The LEGO Group. ©2009 The LEGO Group.
Print-friendly version
