Niels Henrik Horsted

Marketing Manager

Read My Blog

About me

I have the privilege to be the Marketing Manager on this fantastic line, and I have done that for the most part of my 10 years at LEGO. I started in LEGO Technic back in 2005 when we launched the big Mobile Crane 8421. Between 2009-2010 I worked on LEGO Power Miners, LEGO Space Police and on the first series of LEGO Minifigures. In 2011 I had the opportunity to come back to LEGO Technic, after one year on LEGO Universe - and I never hesitated for a second! :)

What I do outside LEGO:In my spare time my family (wife + 3 children) has first priority, but when time allows I like playing golf and football. I also enjoy watching football on TV – especially the English Premier League.

My favorite product

My all time favorite product:No doubt in my mind. It is the 8275 Bulldozer from 2007, created by Markus. This was our first flagship model that came with Power Functions technology. I really think that the Power Functions platform adds a lot of value to our models. It adds new possibilities to control and try out the functions - it brings them to life.
As a side note; if you haven’t seen the “Behind the design” video from 2007, I can only encourage you to watch it! It’s a short video that shows how we develop models in LEGO Technic. You should be able to find it here on our website under Videos.

My favourite type of model would be:Any model that gives a fantastic building experience and where you feel there is a lot to play with after you have finished it!