The LEGO Group Culture

Jørgen Vig Knudstorp, Chief Executive Officer, LEGO Group. Understanding the LEGO Group Culture.


Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility. Our culture is based on openness, trust & our core values - Creativity,  Imagination, Fun, Learning, Quality & Care – which are reflected in everything we do.


We believe in a People Promise - Succeed together

The role of the LEGO People Promise is to enable execution of the business strategy and build the long-term health of the company. It defines why people should choose and commit the best of themselves to the organisation, clarifies the "give" and the "get" of the employee “deal” and provides a common point of reference for employee management.

At the core of the People Promise are the four pillars defining the LEGO employees:

Purpose Driven
Experience the pride, commitment and shared sense of responsibility to deliver our mission

Systematic Creativity
Combine your experience and imagination to find the best solutions – now and in the future

Clutch Power
Feel part of a family and collaborate across the global LEGO community

Action Ability
Be accountable, deliver what you promise and unlock your talent in the best interest of the company