About Us

Our mission: To inspire and develop the builders of tomorrow

Welcome! Below you can find amazing facts about LEGO® play, learn more on our progress on our responsibility agenda and find information about our global results for 2015.

Explore what the LEGO® play experience is all about, find fun facts and see how children engaged in LEGO play in 2015

2015 was another extraordinary year for the LEGO Group and for LEGO® play as we delivered our strongest impact to date. Read more…

In 2015, approximately 100 million children across the world had a LEGO® experience. Read more about our globalisation journey

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In June 2015, the European Space Agency and LEGO® Education joined forces and hosted the “Build a Space Story” contest. Andreas Mogensen, the first Danish Astronaut, served on the judging panel, and announced the winning team from the International Space Station.

In June 2015, the European Space Agency and LEGO® Education joined forces and hosted the “Build a Space Story” contest where schools were encouraged to use LEGO Education StoryStarter as part of the Space Journey 2015 in LEGOLAND Denmark. StoryStarter consists of a LEGO set that gives children hands-on, minds-on literacy solutions. Approximately 2,000 students in grades 0-3 from Denmark submitted more than 200 videos. Andreas Mogensen, the first Danish Astronaut, served on the judging panel, and announced the winning team from the International Space Station.
In 2015, 275,000 children aged 9 to 16 years from more than 85 countries were involved in FIRST LEGO® League.

In 2015, 275,000 children aged 9 to 16 years from more than 85 countries were involved in FIRST LEGO® League. Teams of up to 10 members build their own LEGO® MINDSTORMS® robots and compete with them on a special obstacle course. In addition, the teams solve real-world challenges. FIRST LEGO League is an annual science and technology competition for children and young people aged 9 to 16 years. The competition is a collaboration between the non-profit organization FIRST (For Inspiration and Recognition of Science and Technology) and the LEGO Group to increase interest in science and mathematical and technical subjects.
Hands-on, Minds-on learning to millions of children

In 2015 millions of children benefited from educational experiences through LEGO Education’s ability to bring learning through play to schools all over the world. Read more aboutLEGO Education.
Changing teaching practice in Ukraine

The LEGO Foundation and the Ukrainian Ministry of Education’s collaboration on improving the quality of early learning extended from 63 to 118 kindergartens. Through training sessions, teachers learn to understand the critical link between play and learning. This has shifted their practice from a traditional chalk-and-talk approach to focusing on playful learning.
Impacting more than 390,000 through the LEGO Foundation

In 2015, the LEGO Foundation’s work impacted more than 390,000 children. Product donations were given to 240,000 children in vulnerable and non-sustainable situations and 150,000 students benefitted from learning through play projects. LEGO Foundation activities totaled DKK 369 million. In addition product donations exceeded DKK 46 million. Read more about the LEGO Foundation here.
LEGO Professorship

In 2015, the University of Cambridge launched a new Research Centre on Play in Education, Development and Learning (PEDaL) to examine the role of playfulness in learning and development in young children. The Centre was set up with a £4 million donation from the LEGO Foundation, which also funds the leadership role of a LEGO professorship.
Partnering with UNICEF to promote quality early learning through play

A child holds a set of LEGO play materials at the child-friendly space in Nabi Yunis IDP camp, near Baghdad, Iraq. Photo: UNICEF/Iraq/2015/Khuzaie

The LEGO Foundation and UNICEF share a dedication and commitment to improving young children’s lives. In early 2015, the two organisations signed a DKK 56 million partnership extending over three-and-a-half years, and aimed at promoting quality early learning through play for children around the world. The partnership has the potential to reach more than four million children. Planned activities include: • Assessment of the current global situation of the inclusion of play in early childhood development and learning standards, with the aim of building better understanding of the key links between play and early learning skills. • Strengthen the connection between early learning and play in several existing UNICEF programmes through the training of practitioners. • Support the development and piloting of new metrics to increase data and knowledge related to early childhood development (ECD) and early learning through play. • Ensure that play is an integral part of government policies, ECD curricula and programmes within South Africa. The partnership between the LEGO Foundation and UNICEF also supports children in emergencies. As an example, some 50,000 Syrian refugee children in Iraq have been given a chance to play and learn through donations of LEGO play materials and the training of local practitioners.
Reaching approximately 100 million children with a LEGO® experience

“Across the year we estimate that approximately 100 million children had a LEGO® experience – be it through playing with great LEGO products, in schools via LEGO Education materials or by participating in local community activities or receiving product donations driven by the LEGO Foundation across the world,” Jørgen Vig Knudstorp, President and CEO of the LEGO Group
Developing creative play experiences

In 2015 we developed more than 355 new LEGO® products that were sold to millions of children all over the world. LEGO products are developed by more than 250 LEGO Designers of more than 35 nationalities based in Billund. LEGO designers have insight into children’s play patterns and interests but the most valuable insight comes from the children themselves. Children are involved during concept and product testing and consumer product satisfaction is also measured once the products have reached the homes of millions of children around the world.
3,000 children and young adults visit the LEGO factory in Mexico

In 2015, we engaged with the local community at 16 LEGO® sites. More than 66,000 children and 3,000 employees were engaged in activities for the benefit of children and their families. At our factory in Monterrey Mexico, more than 3,000 children and young adults from 6 year old through to university students were taken on guided tours during the year, showing them how LEGO products are made and meeting employees.

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How many ways can you combine 6 2x4 LEGO® bricks of the same colour?
More than 9,000
More than 90,000
More than 900,000,000

You can combine 6 2x4 bricks in 915,103,765 different ways – see a few combinations here – and try more at home!

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How many LEGO® bricks did we sell in 2015?
102 billion bricks
72 billion bricks
52 billion bricks

We sold more than 72 billion LEGO® bricks in 2015.
Did you know, that it takes just 40 billion 2x4 LEGO bricks stacked on top of each other to reach the moon?

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How many skills do you use, when you play and build with LEGO® bricks?
Just one: Creativity
Two: Creativity and Logic
More than 20

Your brain is making use of the most critical skills for learning when playing with LEGO® bricks. Even when you build and rebuild with just a few bricks you stimulate more than 20 skills, supporting competences such as problem-solving, creativity, empathy, communication and collaboration

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responsibility

A letter from the CEO

Jørgen Vig Knudstorp, CEO and President, the LEGO Group

We estimate that more children, across the world, than ever before had a LEGO® play experience in 2015 – be it through playing with great LEGO play materials, in schools via LEGO Education materials, by participating in local community activities or receiving product donations driven by the LEGO Foundation.

We have made significant progress in 2015, and I want to emphasise a few highlights: we reached approximately 100 million children through activities in the LEGO Group, LEGO Education and the LEGO Foundation, according to our estimates. We welcomed more than 2,500 colleagues at our expanding facilities around the world to strengthen our global organisation for future growth. We announced the launch of a Sustainable Materials Centre, where we will work to-wards our ambition to use sustainable materials in all core LEGO products by 2030.

Children inspire us with their playfulness and curiosity, their eagerness to learn new skills and their courage to try new things. We apply these qualities to our business. We want to enhance children’s playfulness and while doing so, it is important to us to make sure we operate in a responsible manner.

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Annual Result 2015:

The LEGO Group has achieved significant growth in sales every year for a decade now. In 2015 the Group delivered yet another year of double digit sales growth. We are excited that we have achieved this growth, driven by innovation and global expansion, while maintaining focus on product quality and safety.

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