The LEGO Group History

LEGO Duplo1969
The DUPLO series for under-fives is launched internationally.
843 employees in Billund.
The first LEGOLAND film.
LEGO car tyres are now made of PVC.

Selected Product News 1969
The 12-volt motor joins the Train series
The DUPLO® Brick (after being test-marketed in Sweden in 1968)

LEGOLAND® Billund opens its gates on 7th June and attracts 625,000 visitors in its first season, 3000 on the opening day.
The first computer in LEGO Group - an NCR 390 for salary administration. The machine costs DKK 85,000.
First sales to Latin America: Peru and Curacao.

Selected Product News 1968
Automatic Direction ChangerLEGOLAND 1960s
Jeep (designed by Kjeld Kirk Kristiansen)

The LEGOLAND Band is established.
There are now 218 different LEGO elements (not counting colour variations) and between 18 and 19 million LEGO sets are sold during the year.
The small wheel for small cars is invented – launches in 1970.

Selected Product News 1967
Motorised Truck Set

The product range comprises 57 sets and 25 vehicles. A total of 706 million LEGO elements are produced during the year.
LEGO is now sold in 42 countries.

Selected Product News 1966
The battery-driven LEGO Train
LEGO train 1966Light Brick with wire and light

First sales in Spain.
More than 600 employees in Billund.

Selected product News 1965
Doll Furniture Set

Model sets, complete with building instructions, are launched as a natural addition to existing Basic and Supplementary sets.
First sales to the Middle East (Lebanon).
LEGO bricks are exhibited at the Danish pavilion at the New York World Fair.
Production plant LEGO Werkzeugbau GmbH in Hohenwehenstedt, Germany opens.

Selected Product News 1964
LEGO Model cars
Jumbo bricks (produced by Samsonite in the USA)

Godfred Kirk Christiansen presents the company to the ten product characteristics:

    1. Unlimited play potential
    2. For girls and for boys
    3. Fun for every age
    4. Year-round play
    5. Healthy, quiet play
    6. Long hours of play
    7. Development, imagination, creativity
    8. The more LEGO, the greater the value
    9. Extra sets available
    10. Quality in every detail

LEGO Elements are now moulded in ABS, a plastic which improves the clutch power.
LEGO Austria is established.
Procurement department established.
INTERLEGO AG is established in Switzerland.
Billund Airport opens.
The first international company film, "Mr. Johnson from Australia", is produced.

Selected Product News 1963
Large & Small Wheels & Turn-table
London Bus

The LEGO Wheel is launched after being worked on since 1958.
Sales start in Singapore, Hong Kong, Australia, Morocco and Japan.
LEGO Australia is established.
The first personnel manager hired.

Selected Product News 1962
The LEGO Wheel
The Measurement line (Launched in Denmark in 1963)

The range comprises 50 sets, 15 vehicles and various loose elements.
Sales start in the US and Canada via a license agreement with Samsonite Corp.
First ever strike at LEGO.
LEGO Italy is established.
LEGO production 1961Godfred Kirk Christiansen buys a small Piper Apache plane (room for two pilots and three passengers) in association with Sonderjyllands Flyselskab (later to become Cimber Air). A landing field is established just outside Billund.

Selected Product News 1961
Big Town Set
Terapi I, II and III (pre-school products)

The wooden toy warehouse is destroyed by fire. Production of wooden toys is discontinued entirely.
Approximately 450 employees in Billund.
LEGO Finland and LEGO Nederland are established.

Selected Product News 1960
Number Bricks
Cardboard Town Plan