The LEGO Group History

First LEGO automatic binding brick 1949 red1949

The company produces around 200 different plastic and wooden toys, including Automatic Binding Bricks, a forerunner of the LEGO bricks we know today. They are sold in Denmark exclusively.

The first packaging with four colours is introduced.



Selected Product News 1949

The LEGO Automatic Binding Brick with four and eight studs

A plastic fish

A plastic sailor



1948

LEGO has 50 employees.



Selected Product News 1948

A game of Tiddlywinks



1947

The Windsor SH Plastic Moulding Machine arrives at Esbjerg Port.

As a test, six series of wooden toy animals are exported to India.



Ole Kirk ChristiansenSelected Product News 1947

Plastic ball for infants

The educational traffic board game "Monypoli"

1946

The LEGO Group is the first in Denmark to buy a plastic injection-moulding machine for toy production. The machine costs DKK 30,000. By comparison, the revenue of the firm this year is DKK 450,000.

Selected Product News 1946

Wooden bricks with decorations (letters and figures)



1943

The firm has approx. 40 employees.



1942

The LEGO factory burns to the ground, but the production of wooden toys is quickly resumed



1940

Denmark is occupied by the Germans. Godtfred Kirk Christiansen does not travel to Germany to study as planned. Instead, he becomes manager at LEGO.