For the LEGO Group, our responsibility ambition is to make a positive impact on the world our children will inherit.
Children are our role models and children inspire us to be the best we can. The world has changed since the first LEGO® brick was created in 1958, but we have not changed our fundamental belief that children have the right to a creative, fun, safe and high-quality play experience in a healthy and safe world.
Our desire to support children is derived from our heritage, deeply rooted in our culture and serves as the foundation of our Planet Promise. This promise is our commitment to society as a whole to do our part to address today’s challenges in creating a better tomorrow.
To ensure we are informed of the areas where we can make the greatest difference we are in ongoing dialogue with our stakeholders, including NGOs, employees, customer and legislative bodies, while also evaluating our impact and opportunities unique to the LEGO Group.
We are committed to working across our key priorities, today and every day, for the builders of tomorrow.